Think Different – Apple 1997 campaign

HereÔÇÖs to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. TheyÔÇÖre not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you canÔÇÖt do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” APPLE COMPUTER ADVERTISEMENT (1997)

Apple-Think Different 2


Best regards,

Fernando Cembranelli

CEO Health Innova HUB

Sobre Fernando Cembranelli

M├ędico formado pela UNIFESP, com Resid├¬ncia M├ędica, em Administracao Hospitalar, pelo Hospital das Cl├şnicas da FMUSP e MBA com foco em Healthcare Management pela Fuqua School of Business (Duke University). Co-fundador do EmpreenderSa├║de, Ex-gerente do Centro de Inovacao do HCFMUSP, partner da Live Healthcare Media e CEO do Health Innova HUB (Health Innovation HUB)

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