HIHUB MUST READ: Capitalism Without Capital! The rise of the intangible economy!

Um dos livros mais inquietantes, que estou lendo (na realidade ouvindo), nos √ļltimos tempos, √© “Capitalism without Capital: The rise of the Intangible Economy”, que explora como a economia intang√≠vel, como softwares, patentes e conhecimento, em boa parte representados pela economia digital, t√™m crescido de forma surpreendente e mudado de forma dram√°tica a forma como a riqueza √© gerada e distribu√≠da, em muitos casos, levando a uma concentra√ß√£o ainda maior de riqueza.

V√≠deo: “Capitalism without Capital”, Talks at Google

O crescimento da economia intang√≠vel √© um dos fatores do crescimento recorde, no valor dos im√≥veis, ao redor do mundo, como um spillover, do crescimento da riqueza intang√≠vel, produzido pela ind√ļstria de software e outras ind√ļstrias de conhecimento.

Essencialmente, a forma como as empresas produzem e distribuem riqueza est√° mudando radicalmente e √©, por isso, que fundos de venture capital tendem a ter retornos consistente superiores a outros fundos, pois investem em empresas com potencial de escalabilidade quase infinito, caso do Google ou Facebook, que recebeu investimento da Microsoft de quase USD 250 milh√Ķes, em 2007.

Para todos aqueles que querem entender a nova economia, uma leitura indispens√°vel!

Sinopse do livro, do Talks at Google:

Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, R&D, and software, than in tangible assets, like machinery, buildings, and computers.

For all sorts of businesses, from tech firms and pharma companies to coffee shops and gyms, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success. But this is not just a familiar story of the so-called new economy.

Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the big economic changes of the last decade. The rise of intangible investment is, Jonathan Haskel and Stian Westlake argue, an underappreciated cause of phenomena from economic inequality to stagnating productivity. Haskel and Westlake bring together a decade of research on how to measure intangible investment and its impact on national accounts, showing the amount different countries invest in intangibles, how this has changed over time, and the latest thinking on how to assess this.

They explore the unusual economic characteristics of intangible investment, and discuss how these features make an intangible-rich economy fundamentally different from one based on tangibles. Capitalism without Capital concludes by presenting three possible scenarios for what the future of an intangible world might be like, and by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.

Vídeo: The intangible economy

Um livro imperdível,

Fernando Cembranelli, MD/MBA

‚Ä̬†Leading Healthcare Innovation Ecosystems‚Äú

Sobre Fernando Cembranelli

M√©dico formado pela UNIFESP, com Resid√™ncia M√©dica, em Administracao Hospitalar, pelo Hospital das Cl√≠nicas da FMUSP e MBA com foco em Healthcare Management pela Fuqua School of Business (Duke University). Co-fundador do EmpreenderSa√ļde, Ex-gerente do Centro de Inovacao do HCFMUSP, partner da Live Healthcare Media e CEO do Health Innova HUB (Health Innovation HUB)

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